Who They Are
Response’s audience encompasses the decision-making leaders of the entire direct response industry, including corporate brand managers, advertising agency executives, direct marketers and entrepreneurs. The market serves the fields of consumer products, advertising and creative service agencies, direct marketing media and media buying agencies.
The Response list is comprised mainly of decision makers, including C-level executives, presidents, marketing, sales, media and advertising executives in addition to creative service and new product/business development managers.
What They Buy
These decision makers have the authority to recommend and purchase in all areas related to the direct response TV and direct marketing industries – including media buying and planning to creative and fulfillment services, and more.
Why They Subscribe
Response delivers timely news, research and analysis of the more than $5 billion direct response TV and marketing industries. Because DR offers measurable results, the industry is forecast to be the fastest growing category of media spending, with an ever-growing list of Fortune 1000 companies using DR to reach their consumers including such stalwarts as General Motors, Wyeth, Proctor & Gamble and Microsoft. Subscribers rely on Response to keep up with this fast growing and highly successful medium.
For more information on the lists available, visit:
Mail List Data Card
Email List Data Card
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