Who They Are
The International Beauty Shows (IBS) are the largest and longest running professional beauty events in the world, with leading conferences in three major markets across the country. Presented by American Salon Magazine and co-located with the International Esthetics, Cosmetics and Spa Conferences (IECSC), attendees include salon and spa owners, stylists, colorists, nail techs, skincare professionals, as well as others involved in the beauty business who must keep up with the latest trends in hair styles, products, equipment and accessories..
Why They Attend
Nowhere else but at IBS can these beauty industry professionals see the latest hair fashions, the most outrageous trends in style and color and at the same time pick up the techniques and tools they need to be successful. Any beauty industry professional who attends IBS is actively involved in the beauty industry, their career and their business.
What They Buy
Over 90% of attendees have purchasing influence for a variety of products and services in the ever changing beauty industry.
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