Ever Vibrant Vodka
Whether spicy, sweet or savory, flavored vodkas currently are among the fastest-growing spirits brands. These tantalizing tastes seem fun to some, certain spirits gurus are bemoaning the so-called defamation of a category. As the war between traditionalists and progressives rages on, owners/operators have the opportunity to profit from the trend!
Establishments across the nation are ready for fun in the summer sun, opening up their patios and dusting off their blenders. What tips or tricks are establishments using to vamp up their blended drink options this year?
With so many possibilities, any kind of social-media promotions strategy can make an operator’s head spin. What’s the return on the time investment, and what’s the best way to manage multiple platforms? We’ll tell you how to get the biggest bang for your buck with each of these applications: Twitter, Facebook, FourSquare, Pinterest, email and texting.
Tapping Draft Beer Dollars
Draft beer’s place in the on-premise environment is progressing rapidly, and brands are expanding their draft options. How can operators also grow patrons’ interest in the libation? What kinds of products can help operators maintain their draft program for best results, and therefore profits?