Every business owner knows the importance of collecting email addresses, as it has become the preferred form of communication between businesses and consumers. However, many spas do not have every guest’s email, so in an attempt to help spas communicate with their customers, Demandforce launched Email Finder. This is the perfect way to build your spa’s email database by helping you find valid email addresses for your guests using permission-based databases. “We have a unique data interface with a spa’s management system, which allows the business to see whose email addresses they are missing and then match that against a permission-based database,” says John Cranston, Senior Business Development Manager at Demandforce. “On average, we find around 20 percent—so, if you have 1,000 names, you can expect to find about 200 valid emails, which is great for a spa.”

For every valid email address found through Email Finder, Demandforce charges a small, one-time fee of .99 cents, which enables a lifetime of communication. Spas can then communicate by sending automated appointment reminders and confirmation emails, lost guest campaigns, post-visit thank you notes and surveys, birthday emails, custom e-newsletters, and more using the Demandforce platform.

What’s more, Demandforce can even target the type of guest a spa wants to find email addresses for. For example, a business can set parameters that will search for guests who haven’t visited the business in the past 18 to 36 months, which can help bring them back to the business. “One of the greatest benefits of Demandforce Email Finder is that these are guests who have previously walked through your doors,” says Cranston. “Research has shown it’s much easier and cheaper to bring an existing guest back than to pay marketing dollars to acquire a new one. It’s a win-win for both the spa and its guests—the spa can generate more business by communicating with email, and it’s the communication method guests prefer.”

Nicole Altavilla • Associate Editor